A CREATIVE SPACE BY KINETIC
BIRTHDAY started as a belief that ideas don’t need permission to exist.
Big ideas. Bad ideas. Half-formed ideas. We birth them anyway.
This is where concepts get bodies, identities get loud,
and brands stop pretending they’re human and actually become something.
We don’t just tell stories.
We construct the ecosystem they survive in.
If it feels unnecessary, risky, or a little uncomfortable,
we’re probably already working on it.
Logos, identities, systems, products, videos, campaigns, posts, sites, noise. If it needs to exist in the world, we make it exist. Every name is chosen on purpose. Every color is a decision. Every frame is there because it has to be. When something is made with intent, it sticks. When it sticks, it becomes culture.
Arzoo Alamin has spent years inside the machinery of marketing-superbikes, retail, big brands, bigger transformations-learning how things are sold, scaled, and stripped of meaning. Project BIRTHDAY is what happens when that knowledge stops behaving. This isn’t a portfolio. It’s an outlet. A collision of instinct, strategy, and an obsessive attention to detail. BIRTHDAY exists to take ideas seriously without taking itself too seriously-building brands with intention, clarity, and just enough friction to make them memorable. Everything here is on purpose. Even the parts that don’t look like it.
Adil has been doing this for 15 years. Long enough to know what matters and what doesn’t. Graffiti and hip-hop taught him how to say something without asking permission. Branding taught him how to make it stick. The work lives somewhere between instinct and control. Between street logic and boardroom logic. Ideas start raw, get sharpened, and end up unforgettable. No trends chased. No filler added. He moves easily from culture to commerce, building identities that feel worn-in, contemporary, and hard to ignore. The goal isn’t decoration. It’s impact.
